From our beginnings in Melbourne to sitting on shelves at Nordstrom in the U.S., it’s been a pretty surreal journey.
A few months ago, Salt Lab officially launched into Nordstrom, one of the most iconic department stores in the United States and seeing our magnesium essentials in-store has been a real pinch-us moment.
What started as a simple idea back in 2014, helping people feel better through the power of magnesium is now reaching a whole new community of wellness lovers across the world.
And honestly, we couldn’t be more grateful.
From Melbourne to the U.S.
Salt Lab was founded in Melbourne by Clementine Boshevski with a clear mission: to create simple, effective products that help support recovery, relaxation and better sleep.
Magnesium quickly became the hero of everything we do. It’s an essential mineral the body relies on to help calm the nervous system, relax muscles and support quality sleep, things many of us could use more of.
Over the years, our magnesium sprays and creams have become part of nightly rituals for athletes, busy parents, wellness enthusiasts and anyone looking to unwind after a long day.
Now, through Nordstrom, that same ritual is making its way into homes across the United States.
Why Nordstrom Felt Like the Right Fit
Nordstrom is known for bringing together brands that focus on quality, thoughtful design and products that genuinely make people feel good, which made the partnership feel like a natural fit for Salt Lab.
As Clementine shared when the partnership launched:
“We are so excited to partner with Nordstrom to bring Australian wellness to the American market. Magnesium plays such an important role in helping the body recover, relax and rest, and we’re excited to share that with Nordstrom customers.”
The Salt Lab Products You’ll Find at Nordstrom
If you’re browsing Nordstrom stores or shopping online in the U.S., you’ll now find a few of our most loved magnesium essentials.
Magnesium Oil Spray
Our cult favourite. This fast-absorbing magnesium oil helps relax tired muscles, support recovery and promote deeper sleep. For many of our customers, it’s the one product they can’t live without.
Magnesium Muscle Repair Cream
A rich, nourishing cream designed for targeted muscle recovery. Perfect after workouts, long travel days or whenever your body needs a little extra care.
Kids Magnesium Oil Spray
A gentle magnesium spray designed for little bodies, helping support calm evenings and better sleep for the whole family.
Made Simply, Made Well
Every Salt Lab product is proudly made in Australia using ethically sourced, pharmaceutical-grade magnesium combined with carefully selected essential oils.
Our approach has always been simple: create products that work, keep the formulas clean and make wellness feel like an easy part of everyday life.
A Big Moment for Our Small Melbourne Brand
Seeing Salt Lab on Nordstrom shelves has been a huge milestone for us, but at the heart of it, the mission hasn’t changed.
We’re still focused on helping people wind down, recover better and sleep more deeply, whether that’s here in Australia or across the other side of the world.
And if you’ve ever sprayed magnesium before bed and thought “how did I live without this?”… you know exactly what we mean.
