1 Min Read

Build Us Back

Build Us Back

It’s been two weeks since our Founder, Clementine Boshevski was told all our stock had been torched in a deliberate arson fire attack on Thursday 26th January, 2023 at our Melbourne warehouse. 

Absolutely devastated after losing everything, Clementine was quick to address the attack with our community in a video on TikTok. Determined to recover and rebuild the business back up, we have opened up pre-orders on the website, and are asking for your support.  

“The generosity we have experienced has been incredible. We’ve made 1200 orders so far, received countless messages and our story has been shared. Fellow Australian brands including Sukin, Peaches Pilates and high profile celebrities like @gcalombaris, @bonditobali and @sjanaelise have asked how they can help. It does not go unnoticed and it gives us hope to get up everyday and keep fighting for what we love.” Clementine. 

We have recovered half of what was lost and are determined to keep going, and come back from this, bigger and better than ever before. 

Our suppliers have acted quick, with stock production beginning just 48-hours after the attack, allowing pre-orders to be delivered at the end of Feb / early March 2023. The warehouse team has secured another space for Salt Lab and the 70 other businesses with stock damaged or that have been destroyed by the deliberately lit Clayton South blaze, which Victoria Police suspect was targeted at the e-commerce shipping centre. Investigations are ongoing. 

If you are in a position to place an order, we would love your support. Use code BUILDUSBACK at checkout to receive 15% off, when you spend $54, and help Australia’s favourite Magnesium brand recover. 

“A huge heartfelt thank you to our community for your incredible support. We couldn’t do it without you and we are so grateful.” Clementine Boshevski. 


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