Careers
Come work with us!
At Salt Lab, we’re passionate about restoring balance - in our bodies, our soils, and our future. We ethically source, innovate with purpose, and create products that empower people to live well, while driving positive change for the planet.
Content Creator
Location: Melbourne (Hybrid)
Reports to: Head of Marketing
About the role
At Salt Lab, we help people recharge naturally - and we’re looking for someone who can bring that energy to life through content. As our Content Creator, you’ll capture the essence of our brand through thoughtful, engaging, and scroll-stopping storytelling.
You’ll be hands-on - comfortable shooting, editing, and appearing in content - creating moments that connect people to what Salt Lab stands for: rest, recovery, and balance. This is a creative, fast-moving role with a strong focus on Meta and TikTok platforms.
What you’ll do
-
Work closely with the paid and organic teams to plan, shoot, and edit authentic, high-quality content for Meta (Instagram & Facebook), TikTok and other platforms.
-
Liaise with video editors and other internal and external stakeholders to brief and deliver content for multi channel use.
-
Be both behind and in front of the camera - filming tutorials, lifestyle content, and real-life product use.
-
Deliver at least 10 new pieces of content each week, ready for organic and paid use across multiple platforms.
-
Work with the marketing team to align content with campaign calendars and product launches.
-
Repurpose content for multiple channels and be open to trying and testing new things.
-
Keep a pulse on trends, sounds, and platform shifts - adapting them naturally to fit within the Salt Lab marketing schedule.
-
Manage shoot schedules, asset libraries, and timelines to keep content flow steady and on-brand.
-
Contribute creative ideas to improve engagement, storytelling, and community connection.
You’ll thrive in this role if you
-
Are naturally creative, curious, and confident behind and in front of the lens.
-
Have a strong grasp of what works on Meta and TikTok, with proven examples of past content.
-
Understand how to tell a story visually - from concept to final edit.
-
Can use editing tools like CapCut, Lightroom, Canva, or Adobe Creative Suite with ease.
-
Are organised, proactive, and comfortable managing multiple projects at once.
-
Love translating brand purpose into relatable, human moments.
What success looks like
-
A consistent rhythm of fresh, high-performing content each week.
-
Growth in community engagement and conversion through both organic and paid channels.
-
Salt Lab’s story coming to life visually - in a way that feels honest, warm, and distinctly ours.
Salary - $70,000 + super
If you would like to apply, send your resume and a succinct note, and a video created for TikTok and one created for Instagram to careers@saltlaboratory.com.
Be concise. Be real.